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Chapter 5                                             Legislation and guidelines

           The RDR proposed several regulatory reforms related to the provision of financial advice and
         the  distribution  of  financial  products.  Amongst  other  things,  the  RDR  sought  to  incorporate  the
         principles contained in the FSCA’s TCF code.
           A number of the RDR proposals have been implemented while others will be implemented using
         a combination of instruments available under existing financial sector laws (such as the Financial
         Sector Regulation Act) and the planned Conduct of Financial Institutions (COFI) Act.
           One of the RDR prosposals was to introduce new terminology, including product supplier agent
         (PSA) for tied broker and registered financial adviser (RFA), for an independent financial adviser
         (IFA). The proposed RDR suggested PSAs would need to state that they do not offer independent
         advice but merely represent the products of their employer.
           These  proposals  have  been  put  on  hold  pending  the  enactment  of  the  COFI  Bill  when  the
         terminology used for financial advisers will be aligned to the licences that are issued for diffrent
         activities.
           The  RDR  proposals  included  attempts  to  more  clearly  delineate  intermediation  activities,
         outsourced services and advice. The FSCA was considering several possible legislative proposals,
         including:
           R   rules to facilitate the charging of advice fees separate from commissions in order to achieve a
              clear demarcation of advice and “services as intermediary”;
           R   an  approval  process  to  replace  the  current  outsourcing  notification  process,  plus  further
              reporting requirements in respect of outsourcing.
           Another  RDR  proposal  that  may  be  considered  after  COFI  is  enacted  sought  to  stop  agents
         earning recurring fees unless the financial adviser is providing recurring advice. Currently many
         financial advisers earn commission on recurring monthly payments (such as debit orders) even if
         they do not see clients regularly to review their portfolios, needs and risk profiles.
         Treating customers fairly (TCF)
           One of the responsibilities of the FSCA is to protect consumers of financial products offered by
         regulated entities. As part of this objective, the FSCA released a treating customers fairly discussion
         paper in May 2010 based on the TCF initiative of the UK Financial Services Authority (FSA) started
         in 2001. In November 2011 ASISA published a TCF Best Practices Guideline for its members, which
         has  since  been  updated,  most  recently  in  2022,  to  reflect  evolving  regulatory  expectations  and
         industry best practices.

           Objective                         Outcome
          Right culture and governance     TCF is entrenched in the organisation so that the fair
                                           treatment of customers is central to corporate culture
          Right targeting and product suitability  Products are correctly designed for specifically identified
                                           consumer groups and sold only to the targeted groups
          Right information and disclosure  Straightforward information is provided and customers
                                           are kept informed prior to, during and after the sale
          Right advice                     The provision of suitable advice that takes into account
                                           customers’ circumstances
          Right delivery                   Products are supplied that meet customer expectations
                                           and live up to promises made in terms of performance
                                           and service levels
          Right post-sale treatment        Product switches, customer queries and service
                                           complaints are facilitated without the imposition of
                                           undue administrative barriers
           The  TCF  principles  aim  to  ensure  that  customers  enjoy  good  service,  straightforward
         communication, informed advice and appropriate products from providers of financial services and



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